Privacy Policy

Introduction 

Welcome to the Go As You Please privacy notice. Go As You Please respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you.  

You can view the policy on our website https://www.goasyouplease.com/ or we will provide you with a hard copy in your funeral pack. Please also use the Glossary at the end to understand the meaning of some of the terms used in this privacy notice. 

Important information and who we are 

Purpose of this privacy notice 

This privacy notice aims to give you information on how Go As You Please collects and processes your personal data when you request a funeral plan from us or from your use of our website, including any data you may provide to us when you sign up to our newsletter. 

This website is not intended for children and we do not knowingly collect data relating to children. 

Controller 

This privacy notice is issued on behalf of the Go As You Please Group (see below) so when we mention “Go As You Please”, “we”, “us” or “our” in this privacy notice, we are referring to the relevant company in the Go As You Please Group responsible for processing your data. We will let you know which entity the controller for your data will be when you purchase a product or service with us.  

The Go As You Please Group is made up of the following companies: 

  • Go As You Please Woodland Funerals Limited (CRN: 09275362)  
  • Go As You Please 2009 Limited (CRN: 07024767) 
  • Go As You Please Consett Limited (CRN: 10027614) 
  • Go As You Please Funerals (Edinburgh) Limited (CRN: 10317330) 
  • Go As You Please Franchising Limited (CRN: 10298280) 

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.  

Contact details 

Name of data privacy manager: Sumantha Abrams 

Email address: info@goasyouplease.com 

Postal address: Unit 5 Front Street, Klondyke, Cramlington, NE23 6RF 

Telephone number: 01670 730303 

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. 

Inform us of changes 

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. 

Third-party links 

Our website https://www.goasyouplease.com/ may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit. 

The data we collect about you 

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). 

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows: 

  • Identity Data includes first name, maiden name, last name, marital status, title, date of birth and gender. 
  • Contact Data includes address, email address and telephone numbers. 
  • Financial Data includes bank account and payment card details. 
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.  
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences. 
  • Special Categories of Personal Data includes details about your race, ethnicity, religion, political beliefs, health or sex life/sexual orientation.  

If you fail to provide personal data 

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with a funeral plan). In this case, we may have to cancel the funeral plan you have with us but we will notify you if this is the case at the time.

How is your personal data collected? 

We use different methods to collect data from and about you including: 

  • Direct interactions. You may give us your Identity, Contact and Financial Data by filling in application forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you: 
  • apply for our funeral plans; 
  • request marketing to be sent to you; or 
  • give us some feedback.  
  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy for further details. 

 How we use your personal data 

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances: 

  • Where we need to perform the contract we are about to enter into or have entered into with you. 
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. 
  • Where we need to comply with a legal or regulatory obligation. 

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us. 

Purposes for which we will use your personal data 

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. 

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.  

Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest 
To provide Funeral Plans to you including: 

(a) Manage payments, fees and charges 

(b) Collect and recover money owed to us 

(a) Identity 

(b) Contact 

(c)  Financial 

(d) Marketing and Communications 

(a) Performance of a contract with you 

(b) Necessary for our legitimate interests (to recover debts due to us) 

(c) Explicit consent with regards to any Special Category Data 

To contact you if you are nominated as next of kin regarding the funeral plan and additional charges due (a) Identity 

(b) Contact 

(c)  Financial 

(a) Legal obligation 

(b) Necessary for our legitimate interests (to recover debts due to us) 

To make suggestions and recommendations to you about goods or services that may be of interest to you including events we may hold (a) Identity 

(b) Contact 

(c) Technical 

Necessary for our legitimate interests (to develop our products/services and grow our business) 
To administer and protect our business and website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity 

(b) Contact 

(c) Technical 

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) 

(b) Necessary to comply with a legal obligation 

To manage our relationship with you which will include: 

(a) Notifying you about changes to our terms or privacy policy 

(b) Asking you to leave a review or take a survey 

(a) Identity 

(b) Contact 

(c) Marketing and Communications 

(a) Performance of a contract with you 

(b) Necessary to comply with a legal obligation 

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) 

 

Marketing  

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising: 

Promotional offers from us  

We may use your Identity and Contact Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).  

You will receive marketing communications from us if you have requested information from us or purchased a funeral plan from us and, in each case, you have not opted out of receiving that marketing. 

Third-party marketing  

We will get your express opt-in consent before we share your personal data with any company outside Go As You Please group of companies for marketing purposes.  

Opting out 

You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time.  

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a funeral plan purchase. 

Cookies 

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.  

Change of purpose  

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.  

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. 

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law. 

Disclosures of your personal data 

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above. 

  • Internal Third Parties such as the relevant Go As You Please Funeral Plan Trust administered by The Funeral Trustee Company Limited (CRN: 08772699) whose registered office is at 15 Brenkley Way, Blezzard Business Park, Wideopen, Newcastle upon Tyne NE13 6DS. This third party will hold your payments on trust and issue your funeral plan guarantee certificate.  
  • External Third Parties: 
  • Service providers acting as processors who provide IT and system administration services. 
  • Professional advisers including lawyers, bankers, auditors and insurers based who provide consultancy, banking, legal, insurance and accounting services. 
  • HM Revenue & Customs, regulators and other authorities who require reporting of processing activities in certain circumstances. 
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.  

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. 

International transfers 

We do not transfer your personal data outside the European Economic Area (EEA). 

Data security 

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.  

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. 

Data retention 

How long will you use my personal data for? 

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.  

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. 

Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by contacting us.  

In some circumstances you can ask us to delete your data: see below for further information. 

Your legal rights 

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please view the glossary at clause 10 below for further details.  

If you wish to exercise any of the rights set out above, please contact us.  

No fee usually required 

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. 

What we may need from you 

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. 

Time limit to respond 

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.  

Glossary 

LAWFUL BASIS 

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us. 

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract. 

Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to. 

YOUR LEGAL RIGHTS 

You have the right to: 

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. 

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us. 

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.  

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms. 

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.  

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.  

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent. 

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We would like to thank Kate and all the other staff involved in the arrangement of the funeral. Your caring and professional approach was comforting to us all at such a sad time.

THE ROBINSON FAMILY
From the moment I walked into your office I immediately felt at ease.  I would like to say a great big thank you to all involved in my mams funeral arrangements; a special thank you to Kate and Barbara for their patience and empathy during this sad chapter in my life, you were wonderful and relieved me of so much stress.  Please take care, I would recommend your services to everyone in my position. I can’t thank you enough.
THE SWAN FAMILY
There was an almost instant reply from my enquiry on line and honesty of being a ‘small family business’ sealed the deal. It was a job well done.  Thank you.  The dignity you all gave my brother was much appreciated from start to finish, the non-judgmental approach and no questions asked; just calm acceptance.  I feel so privileged to have had my trust in your services rewarded with such a gracious funeral for my brother.  The continuity of care has been second to none and all of the staff involved had an exceptional gift and intuition how to understand people.  As we live a distance away the kind guidance you gave was deeply appreciated; from advice re local florists and prices to collecting personal belongings, sensitive communication through emails, text messages and telephone calls. Sam, the funeral director was exceptional.  I have no doubt that Go As You Please funerals will always ensure the highest of standards are always maintained and wish you well.
THE STODDART FAMILY